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Our goal is to help marketing teams and small businesses get more accomplished more efficiently. The goal is always to empower the client by implementing processes and solutions they can control and leverage to accomplish their business objectives.
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Red Ember combines technology, design, and process consulting to deliver solutions that help organizations improve their marketing resource efficiency. We work with clients to develop marketing strategies, improve lead segmentation, lead nurturing, website activity reporting, analytics, campaign automation, and prospect profile development.
Our strategy page narrows it down nicely – we analyze, identify, define, create and execute. Communication with each other is imperative if we’re going to succeed at improving communications with your customers, so developing a frequent and open dialog is first and foremost. |
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Eric Salerno brings more than 8 years of sales and marketing experience to client engagements. As product marketing manager for Liquid Machines, a leading security software company, he was responsible for all online marketing activity, multimedia resources and website development. While at Liquid Machines, he overhauled the company’s website, introduced marketing automation technology and landing pages, and installed analytics that improved profile development and targeted messaging.
Prior to Liquid Machines, Eric was director of business development for the North American division of Vertex Systems, a Finnish CAD software company, where he increased new account sales more than 80%. In addition to managing sales and marketing for the Americas, he also worked closely with international development teams to define product requirements and positioning.
In 2008, Eric started Red Ember to help small and medium sized businesses increase their online marketing ROI, improve their communication strategies and maximize the utility of their website assets.
Eric has a BSME from Lehigh University and an MBA from Babson College’s F.W. Olin Graduate School of Business where he focused on marketing technology products and entrepreneurship. |
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Red Ember Marketing partners with technology vendors, designers, specialty media companies and other talented professionals to bring the highest quality individuals to your projects. Our marketing automation partners include Marketo and Manticore Technology, but we look forward to working with new solutions at your company. Red Ember offers pay per click (PPC) campaign management using WordStream, which provides a unique semantic keyword taxonomy that continuously updates and improves campaign performance.
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