Turning cold leads into hot prospects. 

 

Marketing automation - scale your resources.

Red Ember marketing automation

Scale your marketing resources and automate your campaigns.  Target your messages for each prospect segment based on website behavior and profile characteristics.  Targeted messages mean higher conversion rates and quality leads for your sales staff.

1. Plan

Marketing automation is based on the pre-planning of the marketing process.  Red Ember can assist with mapping out multiple drip campaigns and communication strategies that help convert more leads

2. Target

What good is communication if it isn’t targeted? Identify and define your segments, personas and the targeted messaging for each.  This process often helps identify the content gaps that need to be filled in to support the automated process.

3. Automate

Light the match, it’s time to automate! Put your plans into motion with an automation solution that fits your project scope. Red Ember works with several technology partners that can enable the automated marketing process.

4. Scale

Once your automated campaigns are humming along, you have the opportunity to scale that operation by taking what’s been learned in previous campaigns and applying them to additional automated processes. If you happen to market through channels, now is the right time to create a repeatable package for partners.

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Marketing Automation


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