Although there are many components of landing page optimization, it often starts with design. Get those forms up where we can see them, replace that old image, and make sure your content is easily understood.

Red Ember will help define and set up A/B or multivariate testing so you can finally see whether that favorite image really does convert more leads or what language resonates best with visitors.

Check in on the experiment and make any necessary adjustments. Can you already see that one variable isn’t performing well? Try another alternative, and continue adjusting

Take the resulting data and put it to work! Make adjustments based on your new knowledge about your customers, and optimize the pages in your funnel.  Of course, testing is never done, so return to step 2 and repeat!